Global Printing
Contact Us Client Tools Global Thinking: Interactive Marketing Strategy


Portfolio

Project Description:
On-demand printing, assembly, and delivery of marketing collateral

Services:
Printing, Distribution, Marketing Support

Stage 1: Project Planning
The client requires on-demand printing and assembly of sales training collateral for delivery to potential clients prior to meetings. Also, the client is looking for a fulfillment specialist to send car dealerships a steady flow of marketing collateral as needed. The keys to success in this project are flexibility and responsiveness.

Stage 2: Print Production
Global Printing works with the client’s designers to produce a series of standard marketing brochures and pocket folders, as well as customizable material designed for on-demand printing.

Stage 3: Inventory Development
Global Printing develops a complete inventory system for Carfax, including the material printed in-house and specially manufactured collateral.

Stage 4: Assembly and Distribution
The client makes continuous requests for collateral to be delivered directly to its clients. Global Printing assembles and delivers on a same-day basis.

Conclusion:
Clients receive training material on demand.